Where did churros come from?

Churros are now one of the world’s favorite treats, but their origins date back to the Iberian Peninsula. Spanish shepherds are believed to have created churros as an easy-to-prepare alternative to fresh bread while traveling in the mountains. The dough was fried and shaped into sticks, resembling the horns of the churra sheep — which may have inspired the name “churro.”

Another possible influence is the Chinese “youtiao”, a breakfast fried dough brought to Europe by Portuguese sailors. Over time, the European version became sweeter and more elaborate, spreading rapidly across the globe.

Churros across Latin America

Churros were introduced to Latin America through Spanish colonization and adapted across various countries. In Brazil, the churro evolved into a national sensation. The addition of fillings such as chocolate and dulce de leche turned it into a must-have at fairs, amusement parks and street markets.

Brazil’s modern take on churros

While Spain gave birth to churros, Brazil gave them new life. The Brazilian version of the churro — filled, colorful, and bold — helped popularize the dessert in its modern form. From classic fillings to unique creations like brigadeiro and guava paste, Brazilian churros reflect the country’s culinary creativity.

This innovation has sparked the growth of churro-themed businesses, from street carts to high-end food trucks. Brazilian churros are now featured in social media videos viewed around the world, showcasing their delicious appeal and contributing to Brazil’s image as a trendsetter in street food culture.

Social media and the emotional bond

Brazilian churros consistently go viral on platforms like Instagram and TikTok. Their rich fillings, variety of toppings, and nostalgic value turn every video into an invitation to indulge. More than just a dessert, churros in Brazil have become a symbol of joy, creativity and local pride.