CategoriesAll Market Trends

Churros and Cultural Identity: How This Sweet Became a Street and Fair Symbol in Brazil and Beyond

More than a dessert — a cultural icon Churros are more than just a treat. They carry emotional memory, popular tradition and a strong role in urban life. Found at street carts, amusement parks and local fairs, churros have become cultural landmarks in dozens of countries. In Brazil, especially, they are more than food — […]

CategoriesAll Culture & Society

Perfect Churros Recipe: Pro Techniques for Fillings and Crunchy Frying

What makes a churro perfect? A dry, bland, or underfilled churro can ruin the experience. The perfect churro has a crisp crust, soft interior, and a generous filling from end to end. Achieving this depends on three key elements: the dough, frying method and filling. The perfect dough: ratio and temperature Traditional churro dough uses […]

CategoriesAll History

The Origin of Churros: From Iberian Roots to Brazil’s Sweet Revolution

Where did churros come from? Churros are now one of the world’s favorite treats, but their origins date back to the Iberian Peninsula. Spanish shepherds are believed to have created churros as an easy-to-prepare alternative to fresh bread while traveling in the mountains. The dough was fried and shaped into sticks, resembling the horns of […]